"A smile is always the best form of introduction." - Anonymous
Abwabu is an agency specialized in experiential advertising. To us, each brief is a problem waiting to be solved; A puzzle that requires a creative solution.
We believe experiential advertisement represents a fun way to present solutions. The better the solution, the more it creates an experience for the consumer. When the consumer engages in a fun experience, it creates a positive emotional experience that resonates with the brand name offering that experience.
A successful campaign later translates into a word of mouth when consumers share their experiences with friends and family. We have successfully worked with multinational brands and looking forward to changing the experiential game in the Egyptian market.